[RIA SHAH ©]
London
I’m a product designer focused on orchestrating thoughtful digital experiences. I work end to end with companies to drive digital transformation, with a strong interest in building ethical, responsible AI-powered products that create real value for people and businesses.
Designer with 3+ years of experience across B2B, SaaS, and B2E products, delivering 16+ high-quality application and website projects from concept to no-code implementation across multiple sectors.
[POTRAIT]
Global Aviation Company
Scalable workforce operations platform
Redesigned a scalable B2E platform used by a leading aviation giant to support tens of thousands of employees worldwide.
Focused on simplifying workflows, improving accessibility, and reducing friction across culturally diverse user groups.
Year
2022-2023
Role
Digital Consultant (Product/UX)
Designing financial shifts through behaviour
Shift - Credit trap shift
Shift is a feature that is embeded into banking systems behavioural design into everyday spending by automatically matching discretionary purchases into a dedicated wealth space, turning moments of consumption into long-term financial growth.
Year
2025
Role
Researcher
A bold, brand-led website design
Run Frenzy
I designed a responsive website for Run Frenzy that captures their bold brand language and high-energy personality.
The UI reflects their youthful edge while showcasing my ability to adapt my design style to fit the client, supporting a production house that works with brands like NBA, Koffee with Karan, Edamama, and more.
Year
2024
Role
UXUI Designer
01.
UX Research & Strategy
I uncover the deep user insights that drive every decision, transforming complex research data into a clear and actionable strategic direction for the project.
03.
AI-Enhanced Design
I leverage emerging AI tools and generative models to accelerate the design process, uncover unique data patterns, and introduce powerful personalization into the user experience.
about
I believe in digital poetry
London-based and always moving, I work across everything digital, from product, UX/UI, and no-code builds to graphic design, social media, and helping digital agencies bring ideas to life.
I’ve worked across B2B, SaaS, and B2E products in multiple sectors, often while travelling, blending global inspiration with practical, high-quality execution. Whether it’s shaping a product, polishing a brand, or jumping in where teams need extra firepower, I’m all about making digital experiences feel simple, human, and effective.
02.
Visual Design
I create visually engaging and structurally sound interfaces. My focus is on clear information hierarchy and intuitive navigation that guides users effortlessly through the product.
04.
Design Systems
I build and maintain comprehensive design systems. This ensures visual and functional consistency, streamlines development, and allows teams to build better products, faster.