Designing with purpose. Building for people. Thinking in futures.
From insight to impact, end to end.
with 3+ years of experience across B2B, FMGC, and B2E products, delivering 16+ digital transformation projects from concept to no-code implementation across multiple sectors.
[POTRAIT]
[RIA SHAH ©]
London
01
Research
User Interviews | Usability Testing | Contextual Inquiry | Generative Research | Stakeholder Interviews | Journey Mapping | Affinity Mapping | Diary Studies | Participatory Design | Synthesis & Insight Reporting | Qualitative Research | Survey Design | Observational Research | Market Research | Secondary Research
02
Build
UX/UI Design | Service Design | Information Architecture | Wireframing | High-Fidelity Prototyping | Design Systems | Figma | Adobe XD | Visual Design | Evidence-Based Design | Co-design | Product Roadmapping | Backlog Prioritisation | Sprint Planning | Agile Delivery
03
Test
Usability Testing | Prototype Testing | Concept Validation | Think-Aloud Studies | Iterative Design | Feedback Synthesis | Task Flow Analysis | Maze | Error Analysis | Stakeholder Review | Accessibility Testing | KPI Tracking | A/B Testing | User Acceptance Testing | Product Iteration
04
Futures & Foresight
Horizon Scanning | Scenario Planning | Weak Signals Analysis | Systems Mapping | Speculative Design | Strategic Foresight | Backcasting | Stakeholder Mapping | Trend Analysis | Futures Facilitation | Social Innovation | Design Ethics | Venture Building | Innovation Programme Design | Transition Design