Run Frenzy
A bold, brand-led website design
Client
Run Frenzy
Role
UIUX Designer
Duration
4 months (2024)
Challenge
The main challenge was designing a website that could help convert visitors into real clients, while clearly communicating Run Frenzy’s work and personality. At the same time, the design had to be easy to build and hand off smoothly to their in-house development team.
Approach
Understood their tone, audience, and visual language through brand reviews and stakeholder discussions.
Defined website goals, content hierarchy, and clear navigation to support storytelling and conversions.
Created low-fidelity wireframes and user flows to map journeys and reduce friction.
Set the visual and verbal direction to reflect Run Frenzy’s bold, cinematic personality.
Designed responsive UI screens and wrote sharp, on-brand website copy for clarity and impact.
Solution
Delivered a responsive website experience that translates Run Frenzy’s energy into a structured, easy-to-navigate digital presence.
The project included strategy, creative direction, user flows, wireframes, UI design, and copywriting ensuring visual impact without compromising usability.
Results
Stronger brand presence
Improved content clarity
Consistent experience across devices
Helped convert more audience into clients