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Safety isn't an excuse anymore
Product category
Product mix
Product line
Ideation
Product pitches
Component research
Technical drawing
Prototype
3D Model renders
Business model
Market pitch
Target market
Customer segmentation
Market share
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Duration : 15 weeks
WHY PEPSI CO?
PepsiCo partners & sponsors some of the biggest music concerts from Tomorrowland, Live nation to Global citizen, which makes this the perfect fit into the product mix.
Concert
visitors
Bartender
Event
managers
Artists
Sound
Managers
Domain of focus
Security
Sponsors
Security team
Malhaar, xaviers college fest
"There needs to be a more organized and tech based approach incase of less manpower, crowd management is an absolute skill"
"Skips eating and drinking, because of the line and crowd at concerts"
Law student
Muffadal Kapasi
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"I see many getting separated from their groups because of the crowds at the stalls"
Management student
Nihar
Product Designer
"There’s no signal at concerts and it becomes hard to stay close to your friends because if the crowd"
Ishika Pareek
KEY INSIGHTS
T R U S T
C R O W D
S A F E T Y
C O N N E C T
T I M E
I D E A T I O N T O O L S
Scamper
Parallel universe
Brain storming
Add levels
Unify
Add natural elements
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Idea 1
Idea 2
Idea 3
Idea 4
UNITED
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FILTERATION OF IDEAS
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